South Side Restaurant & Bar

South Side Restaurant & Bar has been a family-run staple in Limon, CO for over 53 years, known for its legendary cheese sticks and original 1890’s bar back from it’s original location. As the new ownership set out to breathe fresh life into this historic stop at the crossroads of I-70 and US-24, I was brought in to help reimagine the brand while honoring its deep roots. Through updated branding, design, and a refreshed visual identity, we aimed to preserve the down-home feel beloved by locals while creating an inviting atmosphere that draws in travelers, truckers, and tourists alike.

IDENTITY

www.southsidelimon.com