FoxyFit - Defyned Brands

Defyned Brands is a family of health and wellness brands. Their line, FoxyFit, is committed to empowering women to achieve their health and fitness goals and define their own version of success. The goal was to infuse fresh energy into a dated brand and attract a younger demographic. I revitalized the brand identity with bold, dynamic design elements that captured a sense of vibrancy and movement. A playful color palette, energetic typography, and contemporary packaging gave the line a modern edge while maintaining approachability. The result was a reinvigorated brand presence that resonates with today’s wellness-minded women and positions FoxyFit as a confident, forward-thinking leader in women’s health.

IDENTITY / ART DIRECTION / LABEL DESIGN FOR PROTEIN & SUPPLEMENT LINE